Tefisto Partners Named to Intele-CardNews Magazines Eighth Annual 2005 10 + 1 to Watch List of Companies in Prepaid

Consulting Firm Focuses on Maximizing Client Opportunities within the Prepaid Telecommunications, Financial Services and Stored Value Space

January 4, 2005 -- Tefisto Partners, a consulting / outsourced category management practice focused on the emerging Prepaid Telecommunications, Financial Services and Stored Value space, and Intele-CardNews Magazine, the premier publication servicing the prepaid marketplace, today announced that Tefisto Partners has been named to the Intele-CardNews eighth annual 2005 10 + 1 to Watch list.

The 2005 10 to Watch list highlights visionary firms Intele-CardNews believes should be watched in the coming year, according to Theresa Ward, Editor-in-Chief of Intele-CardNews. In making the selections, continued Ms. Ward, many factors are weighed, including innovative services and products, steady and methodical growth over time, attention to customer satisfaction and creative marketing approaches.

While we recognize that Tefisto Partners is newly established, Tefistos service to the retailer community is well timed, continued Ms. Ward. Its always difficult making the final cut, and we look forward to following the progress of each of these companies in the coming year.

We couldnt be more excited and pleased to be included on this years Intele-CardNews 10 + 1 to Watch list, said Keith Brand, founder and President of Tefisto Partners. 2005 promises to be an exciting year within the Prepaid Telecom, Financial Services and Stored Value space, and we believe we are uniquely positioned to help our clients maximize their opportunity as they develop offerings targeted to meet the needs of the Unbanked population and beyond.

Its our belief that chain store retailers will become banks for the unbanked according to Mr. Brand, where customers can pay their bills, cash their paychecks, transfer money and load value onto prepaid or stored value cards and products, while picking up a case of beer, or renting a video. Our role is to work with interested parties on their offering, processes and communications in order to see this vision fulfilled

About Tefisto Partners:
Tefisto Partners, based in Tempe, Arizona, is a consulting / outsourced category management practice made up of retail industry veterans who specialize in product development, marketing communications and supply chain management within the Prepaid Telecom / Financial Services / Stored Value space. For additional information, visit www.tefistopartners.com.

About Intele-CardNews Magazine:
Intele-CardNews is the definitive publication covering the prepaid marketplace. Market segments reported on include telephony, wireless, stored value, next-gen technologies and e-transactions. News and market trends as well as expert correspondents make Intele-CardNews a must-read publication for senior executives, general managers, marketers, brand managers, retailers and technical and purchasing managers as well as those who provide prepaid services including card issuers, distributors, hardware and software manufacturers, printers, carriers and POSA providers.

Intele-CardNews is a Quality Publishing publication. Quality Publishing was founded by Laurette Veres in 1993 with the goal of providing quality content to niche markets. Other titles include Greater Houston Homebuyers Guide, H Texas magazine, Houston Newcomers Guide and Hepatitis magazine. For additional information, visit www.intelecard.com.

About the Intele-CardNews Magazine 10 + 1 to Watch List:
Since the 10 to Watch tribute began in 1997, ICN has identified up-and-coming companies that have gone on to become major players in the prepaid market. Among them are Vesta, Q Comm International, VendTek, Atrana and NetworkIP.

The entire story will be available online at www.intelecard.com on January 1, 2005. Copies of the issue can be requested by calling (800) 792-6397, ext. 102.

Contact Information:
Keith Brand
President
Tefisto Partners, Inc.
http://www.tefistopartners.com

Theresa Ward
Editor-in-Chief
Intele-CardNews Magazine
www.Intele-CardNews.com

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